01 / FLOOR
What must this work pay?
Estimate preparation, delivery, revision time and direct costs. This is your private minimum—not necessarily the price you quote.
FIRST OFFER / 6 MIN READ
Price a first service without pretending to be an agency.
A new service is easier to buy when it has a defined result, a visible boundary and one price someone can react to.
Start with a small, complete outcome
Do not sell “marketing support” or “business consulting” as the first offer. Sell a concrete piece of work: an audit with a decision memo, a product photography day, a two-week content system, a supplier shortlist, or a website home page. The buyer should understand what is included and when it arrives.
Use a three-part price check
02 / VALUE
What does the outcome unlock?
Price against the result and the cost of delay for the buyer. A defined outcome is worth more than a vague number of hours.
03 / SCOPE
What is deliberately outside?
Set a delivery date, revision limit and boundary. A clear “not included” protects both the price and the work.
Make the first offer easy to say yes to
Offer a fixed-scope first engagement, not a discounted version of an undefined retainer. After the work is delivered, you have a better basis to discuss a longer relationship. The first job is proof, learning and a case study—not maximum complexity.